Even if you're an unconventional bride, you can observe this tradition in an understated way. "Before helping the bride put on her dress and veil," says the planner, who hires a stylist to press the garments and the bridesmaids' frocks before the women walk down the aisle, "the stylist ties a small pale blue bow and sews it into the bodice of the bride's gown. It's her signature touch and a nice surprise on such a poignant day."